Powered by Blogger.
RSS

50% discount on all your email promotions


If you are just slightly flexible over when your emails go out, then the prices come down by half

If you believe that it makes a difference exactly when your email goes out, then you’ll want to stay with the time honoured system and tell us to send out your emails on the date of your choosing.

But there’s a problem. In fact there are two problems.

First off, there is the fact that for every report you read that says, “Tuesday afternoon is the best time to email schools,” there is another one that claims the real answer is Thursday morning.

And if you have been told, “never email on a Friday” then we’ll come back and tell you that last year we conducted extensive research using our own products and services, and found that it was the Friday emails that got the best results.  (Quite probably because no one else was mailing then!)

Flexibility is what we like. It helps our email systems run more smoothly and allows us to keep everything running within the seven servers that we use to email schools. (They don’t all pump out emails all the time, I hasten to add, but they are there to share the load.)

So a customer who says, “Send it out at any time during this two week period,” suits us down to the ground. In return we guarantee to exclude weekends and holiday periods - and (perhaps most importantly) we then give a 50% discount.

Which means emails to secondary school personal address lists go down to 6p each, and emails to primary school personal address lists are down to 3.5p each. These prices includes the rent of the list and the transmission.

So, if you can be slightly flexible and allow us to choose the time and date of the transmission for you, you get your personal email campaigns at half price.  But if you want a specific date, no problem, then it is full price.

All the details of our personal email lists are on www.emails.gs but if you have any questions please do call 01536 399 000 or email Chris@hamilton-house.com

And of course, as always, we mostly certainly can help with the writing and design of the copy. Do give us a call.

Tony Attwood

        

 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS

Where is the blockage?


Combining a review of the website, the way the promotions are written and the offer can be invaluable - and can be done for free.

The most successful promotions to teachers are those in which the sales letter or email, the website, and the offer itself work together in perfect harmony, delivering a unified message as to why the product is so good and why the teacher should buy it.

In one sense that seems obvious, but my own observation (reading, as I do, dozens of adverts to teachers each week) is that the majority of promotions to teachers don’t work as well as they could, simply because the offer, promotion and web page are not unified.

And that lack of unification of the three key elements in every promotion turns out to be the prime cause for lower than hoped for sales in virtually every case we see.

To help overcome this, we now offer all our new Velocity clients a free “combined review” of their recent promotions, their offer and their website.  (The review is also on offer to non-Velocity companies - details are below.)

For our new Velocity customers it comes right at the start of the Velocity campaign and does not count as one of the monthly projects that is at the heart of Velocity. So if you sign up for us to design, write and transmit three emails a month, you’ll still get that in the first month - along with the combined review. Existing Velocity customers can simply ask for the combined review at any time, and we’ll undertake it, again without any charge.

What the combined review generates is a detailed report on the overall impact your website, your emails and the offer you are making, so you can decide if you want to change anything.

Let me give an example:

The “offer” is often seen by companies as something that is fixed. “We sell history books, so that is the offer,” they might say. But in fact this is not the case. The “offer” is not so much the product, as the reason why the teacher should buy your product. In short the benefit.

The notion of benefit is then combined with the “unique selling point”, and the answer to the two prime questions, “why should I buy this?” and “why should I buy it from you?”

In short, the benefit, USP, and answers to the questions should combine across the offer in the promotion and within the landing page to give a singularly powerful message which says, “this product is something that you absolutely need, now.”

Of course, we are not the first people to talk about things like the unique selling point, but we do focus very strongly on the “unique” element of the USP.   Because we watch the education market day by day we tend to know just how unique each “unique” claim is and can suggest ways in which is can be developed. To put it simply, we know what works.

Our report also considers just how easy it is to use your website and how powerful the sales point for each product is. We also review exactly where we think changes to the website will make a powerful and important difference.

In this way we ensure that the offer, the website and the promotion are all working in harmony and all generating as many sales as possible.

Then, through monitoring the number of opens each email gets and the number of clicks from email to web page, along of course with your reports about the number of sales you are getting, we can suggest what changes need to be made.

If you’ve read my commentaries on marketing on the Hamilton House blog you will know that we’ve proven over and over again that it is often very tiny changes to the offer, the website and the promotional text and design that can make huge differences to the number of sales.  And that is what we aim to deliver.

As I say, Velocity customers can now have this combined review free of charge. If you are not a Velocity customer you will find more information about the service on www.velocity.ac or, if you prefer, just call 01536 399 000.

If on the other hand you would like the review, without joining Velocity, we can do this for just £100 plus VAT. Then if you subsequently choose to join Velocity, we will discount the cost of your first month in Velocity by the same amount.

Tony Attwood

 

 

 

        

 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS

The last chance of the year


This is the moment when schools are buying. This is the last free email and postal shared campaign of the school year.

It is doubtful if there has ever been an end of the academic year like this one. And that is for one simple reason. Next September the school population is going to be at the highest level ever recorded in the history of Great Britain.

This means schools are starting to spend money on everything from new buildings to new books, new software to new desks, new office systems to new playground equipment. It is being ordered now, ready for next term.

Of course, the companies that are getting the orders are those who are in touch with the schools now, reminding the schools of their presence in the market and informing the schools of any special offers that they have.

With this in mind we are offering a free email campaign using any one of our secondary school personal email lists to every company that joins in our final postal shared mailing to secondary schools this term.

In addition you also get a free advertisement on UK Education News and on our other education news sites.

As I say, this is the final shared postal mailing - and thus the final offer of a free email campaign using our personal email lists for this school year. The next promotion of this type will be available in September.

For the June 2nd mailing we need the leaflets delivered to our warehouse in Northants by 26 May - although if you are sending out a black on white one-sided leaflet we can print that for you for free.

There is a lot of information about postal shared mailings on the Shared Mailing Website and in particular I’d mentioned the page on how one should write and design a leaflet for a shared mailing which a number of our customers have said gave them some good insights.

If you would like to talk this through, or indeed request a free copy of a shared mailing pack, please do call 01536 399 000.

Or if you have a specific enquiry you can email Chris@hamilton-house.com

Tony Attwood

        

 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS

How important is a hit on your website?


What is the simplest way to get more teachers onto your website without spending a fortune on advertising?

Here’s a simple and obvious fact: your website is there to attract teachers and then convert them to the idea that they ought to place an order with you.  

But that raises the question: how? Or better put, how can you get more and more teachers onto your website without having to spend a fortune in advertising?

I’ve been puzzling over this problem for a while, and I think I’ve recently come up with an interesting solution.

Which is why we have introduced the latest variant on our payment by results service. We will undertake an email promotional campaign to the teachers of your choice and only charge you for each hit your landing page gets as a result of the campaign.

All you have to do is give us the promotional copy to send out, and we will undertake the email campaign for you. At the end of the promotion we’ll count how many people clicked on the link to your website, and then invoice you at a rate of 99p per hit.

Then, if you wish, we can send you a list of the email addresses of the people who went onto your website from the promotional email. If you want that list as well, there is a charge of 60p per address.

As part of the process we will also send you a report on your web page in which we make suggestions on how your web page might be developed in order to enhance the number of purchases you get as a result of hits on your web page.

If you choose the second option of having a list of the email addresses of people who have gone onto your website as a result of the campaign we’ll also send you a report on the do’s and don’ts in terms of writing to them afterwards.

Of course, there is no need for you to take any notice of our reports - but if at any time you feel that not enough people who come to the site then go on to buy, you may well find that our report tells you exactly what you need to know.

One other point to make: in the standard Payment by Results programme payment is made to us in terms of an agreed commission when a sale is made.  In this PbR programme there is no commission payment, just a payment for each person we manage to send to your site.

If you would like to know more about these new approaches to the Hamilton House Payment by Results method of advertising, please do call Steve Mister on 01536 399 000 or email Stephen@hamilton-house.com

Tony Attwood

        

 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS

The lowest cost school databases


By far the most cost effective way of buying school data is to buy it on a 12 month licence.

Most companies selling to schools now recognise that they have to mix and match their media, promoting via email, the post and on-line - and being ready to ring the school if there is a query with a particular order.

Some companies, of course, like to hand over the work to us, either as a one-off job or on a “Velocity” contract - and if you are interested in that please do call 01536 399 000.  But if you like to handle the promotions within your own office, then we are happy to provide you with all the data you will need.

This data includes the name of the headteacher, the school’s address and phone number, the generic e-mail address of the school, the number of pupils, and the source of funding of the school.

The list allows you to select schools by the number of pupils, by county or postcode, and, should you wish, just mail the independent schools, the free schools, etc, etc.

It  also means that you will be able to do short run testing to see if your approach works or to focus campaigns on specific types of schools if you find most of your sales come through one particular source.

All the data comes in a spreadsheet format and can either be provided as a file attached to an email or on a CD sent to you via the post.  You can use it as often as you like, and the only restriction is that you don’t pass it on to a third party.

Three options are available:

  • All 5000 Secondary schools – 12 month licence: £299
  • The 5000 largest Primary schools – 12 month licence: £299
  • All 22700 Primary schools - 12 month licence: £999

All orders come with a free report on ways of increasing your response rates when emailing schools.

There is an additional charge of £4.95 for the CD and its delivery.

Just one final note.  Please do remember if you are not geared up for bulk emailing, and that is a central reason for purchasing the list, we can undertake this for you using the same list. Please call 01536 399 000 for more details.

To order any of the complete school databases please email Chris@hamilton-house.com   If you would like to see an overview of what Hamilton House has been up to of late, please do take a look at www.educationmarketing.org.uk

Tony Attwood

        

 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS

Postal shared mailings on the up


Why is it that postal shared mailings have
returned to favour?

There has been quite an increase in postal shared mailings this year, and with the May mailing now closed to bookings, I peeked ahead to the 2nd June postal shared mailing to secondary schools and found that we already had several bookings for that one as well.

I think the reason for the increase in growth is the combination of a postal campaign with a free personal email campaign that this service uniquely brings.

In addition you get a free advertisement on UK Education News and on our other education news sites.

This is what is known as the 3Media approach (the post via the shared mailing; the personal email campaign; and the website listings through various sites), and, as I start to take stock of this educational year and think forward to the next, I do really feel that the 3Media approach has worked.

In effect what it means is that for around 9p per teacher (reducing to under 6p per teacher if you put two into one shared mailing pack to different teachers) you get that leaflet sent to all 5000 secondary schools, plus a personal email campaign to that teacher and the website coverage.

There is a lot of information about postal shared mailings on the Shared Mailing Website and in particular I’d mention the page on how one should write and design a leaflet for a shared mailing which a number of our customers have said gave them some good insights.

So, pulling this together, if you want to get a leaflet to the teacher of your choice in 5000 secondary schools, and have an email campaign via the teachers’ personal email addresses, and a listing on our various educational websites, you can do this for £450.

If you would like to talk this through, or indeed request a free copy of a shared mailing pack, please do call 01536 399 000. If you want to see what sort of email list you could use as part of this approach, you can see that here.

Or if you have a specific enquiry you can email Chris@hamilton-house.com

The next postal shared mailing goes out on 2nd June, which means we need the leaflets delivered to our warehouse in Northants on 26 May. If you would like to be included and then also get a free email campaign and a free listing on UK Education News please do get in touch now.

And as a final bonus, our free print offer is still running. If you want us to print your leaflet, black on white, one side on 80gsm, as part of your shared postal campaign, we’ll most certainly do that for you, free of charge.

Tony Attwood

        

 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS

The key moment


This is the key moment for selling to schools, as everyone plans for the bumper intake next September.

There are numerous reasons why this is an ideal time to promote to schools.  LA schools have their new budgets in place, while Academies and independent schools are using up the final bits of this year's budget.

And, meanwhile, everyone is planning for what could well be a chaotic start to the next school year when the largest ever intake of pupils and students hits the schools in one big go thanks to the population rise and the school leaving age now at 18.

So what does this mean for those of us who sell to schools?

Quite simply it means that this is the time to get adverts into schools, which is why we’ve brought into play our new Stand By service for emails, to give you the chance to reach schools at half the normal price.

The stand by email service uses personal email lists to reach senior managers and heads of departments - lists that typically have far more impact than lists where all the emails go into the school office in the hope of being passed on.

In essence you get your emails at half price (i.e. 6p each when reaching secondary schools and 3p or 4.5p each for primary schools). That price includes the transmission cost as well as the use of the list.

In return for this discount, we choose the date upon which your advert goes out. It will be in the next two weeks, and it won’t be at a weekend or a school holiday.

Customers who pay for the full price can choose the exact day for transmission, and, if they wish, we’ll also write and design the email for them.

And we do still offer our generic email list for you to undertake your own mailing with - the primary and secondary list - available for just £59.99.

Recognising the importance of the rest of the school year up to the end of August, we have found that quite a few companies have been booking in some way in advance, so I would suggest it is probably worth getting bookings in sooner rather than later.

Of course, there are many other alternatives - I wrote recently for example about our “3 media” approach in which if you book into a postal shared mailing, then you get a personal email campaign free of charge.  But the bookings there are also filling up - so action sooner rather than later might be a good idea.

To discuss any of these options or any other way of reaching schools, please do call 01536 399 000 or email Chris@hamilton-house.com

Tony Attwood

        

 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS