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Do it yourself or pass it on


Whether you wish to email teachers yourself or hand the job over to another company, the list is here, waiting for you

When marketing to teachers you have a number of choices, and it is often a good idea to start with two basic questions…

  • Do I want to do the emailing or posting myself?
  • Do I want to arrange just a one-off mailing or plan a campaign?

For emails to teachers if your choice is just to use generic email lists (the ones that start office@) then there are details on http://www.emails.gs/generic.html

If you want to email teachers at their personal email addresses you can have Hamilton House undertake the emailing for you, or you can do it yourself. 

Again you can buy a licence for a single mailing or buy a licence for one year unlimited use..

If you are undertaking the work yourself then the one year licence is just that – you can mail or email as often as you like during that year (although we would strongly suggest that you ensure that you are constantly changing your message if mailing or emailing more than once every half term, otherwise the teachers might get a little agitated).

Where you are asking Hamilton House to email for you if you purchase a one year licence then you can have us undertake a maximum of six emails for you during the course of the year.

Here are the details.  The Personal email prices are the same whether you undertake the mailing or we do.  The postal prices are just for the list – the postage, envelope etc are extra.

 

Personal email list total

Personal email once only use

Personal email one year use

Postal list total

Postal list once only use

Postal and generic list one year

Art

2674

£299.00

£899.00

5000

£350

£995

Bursar

1759

£199.00

£599.00

5000

£350

£995

Business Studies

1981

£199.00

£599.00

5000

£350

£995

Business Managers

1564

£184.00

£549.00

5000

£350

£995

Careers

2064

£247.00

£699.00

5000

£350

£995

CPD

1836

£219.00

£649,00

5000

£350

£995

Classics

448

£49.99

£149.99

448

£31

£94

Deputy Head

3534

£399.00

£1199.00

5000

£350

£995

Design & Tech

2121

£249.99

£699.99

5000

£350

£995

Drama

2239

£259.00

£799.00

5000

£350

£995

Economics

1240

£148.80

£446.40

1240

£86.80

£260

Engineering

357

£42.84

£128.52

5000

£24.99

£74.97

English

2631

£299.00

£899.00

5000

£350

£995

Fashion & Retail

556

£66.72

£199.00

556

£38.92

£99.99

Geography

2291

£274.00

£799.00

5000

£350

£995

Hair & Beauty

253

£30.36

£91.08

253

£17.99

£53.13

Health and Safety

914

£99.95

£299.99

914

£69.98

£191.94

Head of Sixth Form

1804

£199.99

£599.00

5000

£350

£995

Head Teachers

2105

£249.00

£749.99

5000

£350

£995

Health & Social Care

728

£87.30

£259.00

728

£350

£995

History

1915

£229.00

£689.00

5000

£350

£995

ICT

3069

£359.00

£999.00

5000

£350

£995

Law

79

£9.45

£28.00

79

£5.53

£16.59

Librarian

1025

£123.00

£369.00

5000

£350

£995

Maths

2538

£299.00

£899.00

5000

£350

£995

Media Studies

1397

£167.00

£499.00

1397

£350

£995

Modern Languages

1835

£220.00

£649.00

5000

£350

£995

Music

2254

£270.00

£799.00

5000

£350

£995

PE/Sport

2077

£249.00

£747.00

5000

£350

£995

Politics

138

£16.56

£49.00

138

£9.99

£29.95

PSHE

1940

£232.80

£675.00

5000

£350

£995

Psychology

964

£99.99

£329.00

964

£67.48

£199

Religious Education

1680

£199.00

£595.00

5000

£350

£995

Science

1857

£222.84

£659.00

5000

£350

£995

SENCO

2232

£259.00

£799.00

5000

£350

£995

Snr ICT Technician

1946

£233.52

£695.00

5000

£350

£995

Site Manager

1812

£199.00

£597.00

5000

£350

£995

Travel & Tourism

578

£69.00

£199.00

578

£40

£120


Details of our primary school lists are given on http://www.emails.gs/Primarynamedlist.html

With the postal lists you get the full postal address which can be used on a one-off basis, or on a one year licence.  When a one year licence is purchased then you will also receive the generic email address of each school as well as the postal details.

Obviously if you wish to undertake the emailing yourself you need to have a suitable program that will run the mailing.  If you are asking Hamilton House to undertake an email campaign you will need to provide the email to us either as a word document without illustrations or as an HTML file.  I regret we can’t accept other formats.

Delivery of lists to you as a file attached to an email is free.  If you want to receive the list on a CD, the charge is an additional £4.95.   VAT is added to all prices.

If you have any enquiries or want to make a booking please do get in touch on 01536 399 000 or email Chris@hamilton-house.com

Tony Attwood



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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How old are the teachers you write to?


When writing to teachers it is important to think of who they are, and what sort of people they might be

One way to do consider the perceptions and views of teachers is, of course, to ask them.  Now I’ve mentioned this before, and it is something that has been enormously helpful to me in writing adverts for our customers. 

But having run that subject previously I won’t bore you with a repeat today (although if you’d like to discuss just how you can ask a lot of teachers some specific questions about your area of work, please do call Laura or myself.  We’ve done it many times and it is always very helpful).

No, today I’d like to mention another approach – an approach that involves thinking about the teachers one is writing to.

In my experience many firms that are advertising to teachers tend to treat them as something of an amorphous mass, and so just write to them as they might write to anyone.

I am not at all sure this is a good idea.  For although we can’t possibly know all there is to know about each teacher, we can nevertheless gather some data. 

One of the interesting things about teachers is how they are differentiated by subject area taught, and by the age of pupils and students taught.

For example, teachers of classics and (most particularly) economics in secondary schools, along with specialists in behavioural support, learning difficulties and physical disabilities tend to be considerably older than the average teacher in the school.

On the other hand teachers of geography, history, music, PE and drama tend to be younger.

Now of course most teachers enter teaching at the same sort of age, but drop out rates clearly vary subject by subject.  I would also suspect the elderly nature of economics teachers in general tends to reflect the fact that they, contrary to the general trend, came into teaching later in life.

One thing that I did find interesting is that media studies teachers are not as young as I had anticipated.  However looking at historic data it is clear that the average age of media studies teachers is rising – suggesting that having entered teaching they are staying there, and are not moving into other areas of work.

If we look at teachers in general in secondary schools, 22% are under 30, 31% are in their 30s, 23% in their 40s, 21% in their 50s and just 3% in their 60s.

The latter figure is easy to understand – teachers qualify for their teaching pension at 60, and so most do retire as soon as they can.  However the decline in the percentage in their 50s (21%) from those in their 30s (31%) shows a significant drop out level.

But let me throw something at you that is really unexpected (at least for me).  The average age of teachers of computing is 45 – one of the highest average ages across the subject range.

What does that tell us?  Maybe that the bright new things of the computing world are working in industry…

Whatever it tells us, I find it very helpful indeed to think about the people to whom I am writing.  Of course I am always looking at averages and generalities – but that is what we all have to do when writing emails, postal campaigns and web sites.

The information that we have is the information that we use, no matter how approximate it is.  In my view, the result of using this information is always better than the result of taking a guess and writing to the average teacher, as we think he/she might be.

If you would like to know more about the information that can be gathered about teachers, their attitudes and views, please do call 01536 399 000, or email Tony@hamilton-house.com with details of your product or service.

Tony Attwood



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Free email campaign with primary and secondary shared postal campaigns


What is the easiest way to make sure that your postal shared mailing leaflet gets the response you want – for 8p a school?

We’ve been investigating this question in terms of postal shared mailings for some time.  Because we often offer free email campaigns to customers who use the postal shared campaign it is possible to see what happens when one medium works and another does not. 

In a shared postal mailing our customers produce a leaflet which goes into a pack with other leaflets.  The pack is opened by the school administrator who then distributes the pages to individual teachers as required.

And in many cases (detailed below) we offer a free email campaign for everyone undertaking a shared postal campaign. 

In general the most successful shared postal adverts tend to be written in a style that avoids oft-repeated terminology and common phrases, and focuses on the benefits that will be of interest to the teacher or school manager. 

What this means is that if the advert answers the teachers’ two most commonly asked questions: “Why should I buy this?” and “Why should I buy this from you?” in an original and exciting manner using conversational English, then it is most likely to work.

Indeed there is a rule in all these adverts: if you wouldn’t say a phrase to a teacher you were selling to face-to-face don’t put it in writing.

But there is one more facet of the postal shared mailing that must be considered.  It is going to be looked at first by the school administrator.

Thus you must put, top right, a clear note (using something like 16 point Arial font) along the lines of “Attn: Head of English” so that the administrator knows who to pass the leaflet onto.

This delivery note should be clear and not have any other text around it.

Next you should look at your advert not just from the teacher’s point of view (as noted above) but also the administrator.

If the advert seems at first glance to be a general one about something that the school already has (such as signs, noticeboards, paper, pens, CCTV, a web site, staging for the hall etc etc) then there is every chance that the administrator might not pass this on.

But where the advert is about benefits which only the manager or teacher could evaluate, it will be passed on.

So if instead of showing pictures of school hall staging with an announcement that you are the best at supplying and installing school staging, you write a big headline that says,

What is the lowest cost way of installing, modifying and removing school staging?

then the administrator might well pass it on – because the chances are she will feel this could be something that is of help.  The notion of throwing the leaflet out because “we’ve already got that” is avoided.

Let me give one other example.  “What is the most effective way of taking students from Grade D to C at Music GCSE?” Instead of headlining the product, one headlines the benefit.

If you would like to know more about successful forms of writing emails which are not used by most companies, these are covered on our Direct Marketing Secrets blog on www.blog.hamilton-house.com

Now here are the details of our forthcoming shared postal mailings.

All 5000 secondary schools:  Leaflets by 30 May; despatch 6 June. 
All 3800 schools with sixth forms: Leaflets by 30 May; despatch 6 June. 

*Largest 5000 primary schools: Leaflets by 3 June, despatch 10 June. 
*Largest 10000 primary school: Leaflets by 3 June, despatch 10 June.  
*All 24000 primary schools: Leaflets by 3 June, despatch 10 June. 

Largest 5000 primary schools: Leaflets by 11 June, despatch 18 June. 
Largest 10000 primary school: Leaflets by 11 June, despatch 18 June.  
All 24000 primary schools: Leaflets by 11 June, despatch 18 June. 

**All 5000 secondary schools:  Leaflets by 13 June; despatch 20 June.  
**All 3800 schools with sixth forms: Leaflets by 13 June; despatch 20 June.

*With free generic email campaign

**With choice of either a free generic email campaign or a free personal email campaign

For more information please see www.shared.org.uk or call 01536 399 000.

To make a booking please email Chris@hamilton-house.com  

Tony Attwood



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Education marketing set to become more competitive


If this era is like the emergence from previous recessions, then you can expect new competition. 

A recently published report suggests that the UK advertising market is going to expand faster than at any time since 2008.

The report doesn’t single out advertising into the education market, but it is not difficult to see what will happen.  And fortunately for an old-timer like me, I can say that I’ve seen it happen twice before – so I know what to expect.

In advertising there is always a slow down in the placement of adverts during a recession. But as the recession ends a lot of firms that have not been advertising seek to make up for lost time and get their name re-established in front of the buying public.

At the same time, companies that have either not been involved in marketing to schools at all, or who have pulled back from it, turn to the education market. 

Often such firms lack much in the way of knowledge of how schools buy, what schools buy, and what sort of advertising appeals most to teachers. So in many ways they are not a real threat to trade, as long as one is following an approach which does indeed appeal to teachers.

In short, one needs to distinguish oneself through the advert as a company that seriously does know about and understand schools.

Of course, this is the moment when firms that have kept their advertising to schools at a high level will see the benefits, as they will be well-established in the market. But for those who have reduced advertising levels, there is still a chance to re-establish their position with some serious benefit-driven advertising – providing it is not all left too late.

However, a slow reaction to this change, at a time when others are increasing their advertising, can make it hard to catch up later.

Probably one of the most effective ways of doing this is through a programme such as Velocity, which allows regular but ever changing adverts to be sent to customers and potential customers each month.

There are details on www.velocity.ac – or you can call 01536 399 00001536 399 000.  Details of our various education marketing activities are given on http://www.educationmarketing.org.uk/Services.html

Tony Attwood



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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How to cut the price of sending emails


What is the easiest way to reduce the price of sending out emails to teachers?

If you are an occasional reader of my Direct Marketing Secrets blog you’ll know that I regularly state that the best way to run a campaign to teachers is through a constant series of email promotions.

But – and I make this point too, with monotonous regularity – it is vital that these emails change all the time.  Even if you only have one product to sell, you must change the subject line, headline and the first couple of paragraphs.

And that doesn’t mean just a couple of words altered – it means finding a new approach, a new angle, and best of all, a new benefit story.

Some of our clients get worried by this, wondering if teachers won’t then stop reading – but the answer is no, providing the emails are varied enough.

Now the DMS blog carries hundreds of ways of achieving this ever-varying approach – although you can, of course, call me to talk through possibilities if you wish (phone number and blog details are at the end).

But there is still the question of the cost of sending out the emails.

So to help with this my colleagues and I have come up with a series of discounts which I think could well be of interest.

The line along the top shows the number of mailings you commit to undertaking during any two month period.   If the two month period includes any school holidays, it can be carried on into the following term, if you wish.

List

1 or 2 mailings

3 to 5 mailings

6 or 7 mailings

8 or 9 mailings

10 or more mailings

Velocity*

Personal secondary

12p each

10p each

9p each

7p each

6p each

6p each

Personal primary

9p each

7p each

6p each

5p each

4p each

2p each

Generic secondary

£149 full mailing

£123 full mailing

£111 full mailing

£86 full mailing

£75 full mailing

£116 full mailing

Generic primary

£199 full mailing

£166 full mailing

£150 full mailing

£116 full mailing

£100 full mailing

£116 full mailing

Generic all

£299 full mailing

£249 full mailing

£225 full mailing

£174 full mailing

£150 full mailing

£116 full mailing

 *  The Velocity price is based on you sending out four emails a month and writing your own copy. Please call for other options.

Now to explain this a little further….

Personal email lists are in various sizes, depending on the particular teacher you target, which is why we quote the price per teacher emailed.  The price assumes that you are emailing a complete list (e.g. all heads of geography in secondary schools) and not making regional or school size selections.

The generic lists (which are sent to the school administrator with a note asking her to forward the email to a specific teacher by title) have a fixed size (5000 secondary schools, 25,000 primary schools) and thus the price is quoted for the full list.

In all cases the price includes transmission of your email by Hamilton House, plus the delivery of a report showing open rates and click through rates.  We’ll also give as much free advice on how to maximise your response rates as you wish.

To discuss any of this or to talk about making a booking, just call 01536 399 000

To read about how emails can change and develop, please see our blog at www.blog.hamilton-house.com    You can also subscribe to the blog and receive it by email by giving your email address at http://www.hamilton-house.com/gateways/newsgroups.html

At the moment the DMS blog is running a series on writing the perfect email or sales letter – and you might find that helpful.  But also, if you scroll down through the articles you will find many, many more, all of which are related to selling through email and direct mail.

I do hope you find these new prices helpful.

Tony Attwood



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Government money is pouring into education


The politicians might be arguing about the whys and wherefores but the fact is that the government in on a spend-spend-spend mission

They probably didn’t think it through at the beginning, and had they realised where they were going they might have done it differently.

But they are politicians – so maybe we should not be surprised. And certainly we should be pleased because suddenly there is money pouring into education. Indeed, so massive is the extra expenditure that the Liberal Democrat Chief Secretary to the Treasury has demanded that spending must be brought “back under control”.

Will it be?  With an election next year?  Well, you may be less cynical than I am but I have to say I think not.

The cause of the outpouring of government largesse in terms of education is the huge rise in the primary school population. And it means a boom time for everyone from builders to suppliers of school texts, from the retailers of tablets to carpet shops.

In short, schools need books, computers, light bulbs, buildings….

What’s more, the growth is changing the nature of primary schools. Soon we shall see primaries with 1000 pupils or more, and up to six form entries. That means schools are having to rework their administrations, bring in new computerisation, reconsider learning outside the classroom, and, above all, forget the past and invent a new future.

A growing number of primary schools will have 1,000 pupils or more (the first have been identified for 2014/15 with the largest to have 1260 pupils) as extra classes are added to cope with a rapid increase in the birth rate.

Already the Department for Education which oversees state education in England says it is providing £4bn for areas "facing the greatest pressure". All to provide the extra 455,000 places which will be needed in England by 2015.

And we should not think of this shortage as confined to the biggest cities - there are pressures in places such as Winchester, Bristol and Bournemouth, and throughout schools are looking at temporary classrooms, converting empty shops, developing split-site schools and even for pupils to use a building in different shifts.

As a spokesman for the Department for Education recently said: "We're creating thousands more places to deal with the impact of soaring birth rates on primary schools. We're more than doubling targeted investment at areas facing the greatest pressure on numbers.”

So how come all this money is pouring into education?

Well, it is not just that there are more children. What has happened is that the Treasury has made it clear that they want to sign off all future rounds of spending on free schools.

But because free schools are under the control of the Secretary of State for Education, who brought the concept of free schools to England, the capital budget is basically unlimited. It won’t last for ever, but it is there at the moment.

If we add in the fact that from this autumn five-to-seven-year-olds will get free hot school meals – then the amount of money sloshing around is even larger (not least to provide kitchens in schools where the old kitchen has long since been turned into a classroom).

Free schools are independent of local council control and are set up by parents, teachers or charities. They have their own admissions policies and the right to employ teachers without qualifications. But there are under 200 at the moment, with 25 more opening in September, which means that most of the pressure (and thus most of the money) is still with the existing local authority schools.

As David Cameron told the BBC's Andrew Marr Show, "What the government is doing is spending £5bn in this parliament expanding the number of school places.”

If you are interested in reaching these massively expanding primary schools that are now getting this huge boost in finances there are three main media you can use:

  • Postal campaigns – particularly useful if you want to test out an approach to a few hundred schools
  • Postal shared campaigns – which reduce the cost of sending a leaflet to schools to around 8p each.
  • Named Email campaigns which can cost as little as 4p per teacher reached
  • Generic Email campaigns which can be as low as 0.5p each.

Hamilton House also has a number of options and special offers which mean that (for example) some postal bookings can also result in you getting a free email campaign.

To find out more and explore the best option for you please do call 01536 399 000.

Tony Attwood



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Does email marketing to schools work?


Does email marketing to schools work?

 The simple answer is yes, with a few provisos which I will explore later.

To start with I wanted to show you the results of three email campaigns undertaken in the last two weeks by Hamilton House. These are real life results from real customers.

Campaign A – (Secondary heads of Maths) - 2538 sent, 278 clicked on the link to the website
                   (10.95%)
Campaign B – (Nursery Managers) – 5853 sent, 63 clicked on the link to the website (1.07%)
Campaign C - (Heads of Sixth form) – 1794 sent, 5 clicked on the link to the website (0.27%)

As you can see, these three emails brought in differing results - I am showing here the good, the bad and the ugly.

Why we see such a difference between promotions is down to four factors.

1) The email list - You need to ensure that your email is going to your chosen market; personal email addresses of heads of department tend to get better results than those sent to the generic school office email address.

2) The email message – This is crucial as this is where your are attracting the attention of the reader, telling them why they should buy your resource and, more importantly, why they should buy the resource from you. The reader should be enthused to click on the link to the landing page to find out more.

3) The website landing page – This needs to continue the reader’s journey. Following from the email message, this should give more information (often technical details) that reinforces the enthusiasm the reader has developed from reading the original message.

4) Method of ordering/contact – Both the promotional email and the landing page should contain clear methods of ordering. If you are directing schools to order online you need to make sure they are able to order with a purchase order and be invoiced as only 7% of schools actually order online.

If you would like to try a promotional email to schools, can I suggest that you take a look at the range of subjects we cover: secondary lists are at http://www.emails.gs/Secondarynamedlist.html and primary lists are at http://www.emails.gs/Primarynamedlist.html

If you would like us to look at your intended promotion and landing page just send us a copy and a link to Stephen@hamilton-house.com and we will be happy to call you back with our thoughts. Or if you would prefer to chat through anything do call me on 01536 39900001536 399000.

Stephen Mister



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Last few spaces remaining in the postal shared mailing after half term, plus an additional bonus.


Last few spaces remaining in the postal shared mailing after half term, plus an additional bonus.

Shared mailings (in which your leaflet travels to schools with those of other suppliers) allow you to send leaflets to schools for 9p or less per school.

If you have never seen a shared mailing pack please do call 01536 399 000 and we’ll send you a copy of a past pack.

We have mailings scheduled to arrive in schools after the Whitsun half term. Quantities, costs and dates are as follows:

  • To all 5000 secondary schools, £435, despatch 28th May
  • To the 5000 largest primary schools, £465, despatch 27th May
  • To the 10000 largest primary schools, £795, despatch 27th May
  • To all 24000 primary schools, £1625, despatch 27th May.

Prices are based on a single insert weighing under 15g; additional inserts and heavier items can be included. Please call 01536 399000 for more details.

Delivery of printed material is required one week prior to the despatch date so 20th May for primary schools and 21st May for secondary schools.

What’s more, when you book an insert in the above mailings we will send out an email free of charge. If you are booking a secondary schools mailing you can select your free email from any of the lists shown on http://www.emails.gs/Secondarynamedlist.html. If you are booking a primary mailing we will send your free email to the school offices of all 22,000 primary schools.

For any enquiries or to book one of these last few places please call 01536 399000 or email stephen@hamilton-house.com.

Stephen Mister



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Need more space in your offices?


Need more space in your offices?

Do you ever feel as if your office space is being taken over by old boxes of invoices, purchase orders, artwork, quotes, confirmations and such like?  Only a short while ago the pile of boxes and folders looked manageable but now it looks as if a whole area of the office is dedicated to storage. 

If you are finding yourself short of storage space we have spare capacity in our warehouse and are able to store boxes for you for as little as 8p per box per week. There is no minimum amount - if you only have one box to store we can store it.

All you have to do is let us know what you need stored and the quantity you wish us to store, deliver it to our warehouse in Corby and we will place it in a secure place. Our costs even include off-loading the delivery when it arrives at the warehouse.

All items are stored in a secure, alarmed, heated warehouse with security patrols outside office hours. Insurance is often included although that will depend on the nature of the items to be stored.

What’s more, should you wish to access any files that you have delivered to us we can do this for a minimal charge of £1.00 per retrieval plus the cost of transport to you (email, post or courier). All we ask is that you clearly label each box and then refer to that code when instructing us.

Box prices are based on A4 size.

If you would like to talk about storing the odd box or two, or even a pallet of them, please give me a call on 01536 399000.

Stephen Mister



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Who are the easiest teachers to sell to?


It is four times easier to sell to a teacher who has bought before than to a teacher who has never purchased at all.

A recent survey by Hamilton House has shown that only one in 20 companies that sell to schools email their past customers each week.

Indeed, over three quarters of companies that sell to schools either don’t email past customers at all or only email them once a month or less.

Of course, there are some companies (about 9 per cent according to our survey) that only sell one product and so have no follow-ups to offer.  But the vast majority of companies either sell a variety of products or have add-ons to the products they sell.

And they are by and large ignoring the schools that are the easiest to sell to: the one’s which have purchased before.

Indeed, such research as there is shows that one is four times more likely to get a sale from a teacher who has purchased before than from a teacher who has never purchased.

So why don’t companies go for these easiest of sales more often?

The most common reason given (in over 72% of cases) is that the company doesn’t have the technology available to enable them to email their past customers.

Which is why Hamilton House provides exactly this service.  We have email systems that enable us to reach teachers and ensure that the majority of the teachers that we email do get the messages we sent.

In fact we go further – we offer to help our customers build their list of customers, either receiving the list of email addresses in a spreadsheet or arranging for our database team to type the list up.

Whether we prepare the list or our customers do it, the list remains the property of our customers at all times and is held in safety on our secure servers. 

Then, as and when required we can email those customers with details of latest products, etc.

But that is still not the end because we can help at this point by writing the messages to the teachers, changing the approach each and every time so that they never get bored or feel that they have heard it all before.

We can even help our customers set up the option for their customers to subscribe to a regular newsletter by filling in a very simple form on their website – which is another way to keep the email list growing.

If you would like to talk through this option please do call 01536 399 000 or alternatively do take a look at http://www.emails.gs/ownlists.html   

But here’s one point to bear in mind. We’ve put lots of different options on that page – but don’t be overwhelmed by them all.  The whole process can be very simple indeed – it just depends on what you want to do.  Indeed we can also make it part of our Velocity programme, which makes it easier still.

Emailing past customers and enquirers on a regular basis is just about the best way there is of making a business grow.  I do hope you’ll take a look.

Please call 01536 399 000 or email Chris@hamilton-house.com

Tony Attwood



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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The most cost-effective way of getting new customers


The most effective way of getting more teachers as customers, and how Hamilton House will do it for you for free.

Unfortunately, because so few companies actually use this singularly cost-effective method of marketing to schools I am in fact rather reluctant to reveal what it is.

For I fear that the moment you see the answer, you’ll turn away.

So what is the problem?  How can it be that there is a brilliantly effective way of selling to teachers which very few companies use?

Before I reveal the answer to that led me add something else.  Quite simply, the fact that most firms won’t touch this approach with a barge pole gives everyone who does use it a huge benefit.   Because it means that in this area they have the market to themselves.

But now I can go no further.  Let me reveal what I am talking about, and then offer a solution.

Only 8% of companies that sell to schools run a blog once a week or more.  Half of all companies that sell to schools don’t have a blog at all.

As for why, well, the vast majority of firms questioned agreed that they could see the benefit of having a blog but simply either didn’t have the time or didn’t have the technical knowledge to set up and run a blog.

Now that seems to me to be a bit of a shame.  Which is why my colleagues and I at Hamilton House have decided to offer the service of setting up, maintaining and running a blog for free to all our Velocity clients who use us to send out emails several times a month.

The Velocity programme involves Hamilton House writing and despatching emails to teachers on your behalf – with you naturally approving each item we write before it goes out.   There are a lot of other benefits too – but I’ll leave those for one moment.  Let’s focus on the emails.

What we will now do, without any extra cost, is create a blog for you, when you sign up for Velocity, and then place the adverts that we create on the blog each week.   That means that week by week while some teachers read your adverts via email others will see them on the internet.

If you’ve not come across Velocity before there are details on www.velocity.ac   Or please do call 01536 399 000 and ask to talk to one of the Velocity team.   We’re awfully nice people.

Tony Attwood



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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