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Advertise to primary and secondary schools - for free


I know we can generate sales for you from schools.  Which is why we do it for nothing. 

You may have seen me mention the “commission only” approach to advertising to schools before.  If so you might remember that I’ve invariably said, “secondary schools only”, simply because we’ve had a queue of customers who sell to primary schools and are waiting to take up the offer.

We restrict our number of clients in order to ensure that our personal email lists don’t get overused – and so it has taken a while for that waiting list of clients to be processed.

But now we do have a vacancy which allows us to take on another company that sells to primary schools – as well as a few remaining slots for firms that sell into some sectors of the secondary market

To be clear – there is nothing at all to pay up front.  You submit the adverts you want to send out and we’ll do that as and when we have space in our schedules.  You tell us the sales you get and pay the agreed commission on each sale.

And there is a bonus.  You’ll also get links into some of our websites – sites such as www.ukeducationnews.co.uk that can bring in up to 80,000 visits a month.  These sites will also generate enquiries and sales – it is all part of the service.

We can even experiment with selling your products to certain overseas markets if you wish.

Of course, it would be lovely if I could say that we’ve succeeded with every single product or service we have taken on in this way, but if I did, I would be giving you less than the truth.  Successful selling depends on both the product and the advert, so there are no absolute guarantees.

But for most customers who have joined in this “payment by results” the results have been very worthwhile and have encouraged them to want to stay with us.

If you have a product or service that sells to primary or secondary schools and you’d like to advertise through Hamilton House on the understanding that you just pay an agreed commission on each sale you get, then please email Stephen@hamilton-house.com with the details of the product or service and the approximate value of each sale.

If you want any further details of the technicalities of the service please do call 01536 399 000.

If you have a copy of a recent advert that you have placed, it would be interesting to see that too – although that’s not obligatory.

Once we have heard from you we’ll come back with our thoughts on how we can proceed.

Tony Attwood



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Personal email lists of secondary teachers for £99 plus VAT


When is the most cost effective time for emailing heads of departments in secondary schools?

During the whole of April you can email your messages to personal email addresses of secondary heads of department and senior managers for just £99 plus VAT per list.  This represents a discount of around 60% on the normal price.

But, you may ask, is it worthwhile emailing then?

The answer for many companies is yes.  So many teachers now pick up their emails either on mobile devices or on their computers at home that they will be as likely to see their email in April as in any other month.

However the number of emails teachers receive during April is considerably lower than during most times of the year, and thus the impact of an email in April can be considerably greater.

What’s more, if you also want to include an email to the personal email lists of heads of departments in further and/or higher education you can do that for an extra £10 plus VAT. And if you want to email LA advisers in a particular subject, again that’s an extra £10 plus VAT.

To clarify these points: you can select any email list you wish from http://www.emails.gs/Secondarynamedlist.html and we will email that list for you for £99 plus VAT.

Then if you want to go further you can also email any FE and/or HE list for an additional £10.  You can also select one of the LA advisers’ lists for a further £10.  But please note these additional purchases are not available on their own – the price only applies when they are ordered along with a teachers’ list for £99.00.

For the email you will need to supply us with either a text only Word file or an HTML document for us to send. If you want advice on writing successful emails you might like to start with this article on the secrets of successful advertising.

The number of emails we send out each week is strictly limited.  Indeed the last time we ran this offer through a holiday period we sold out the allocation on some of the lists very quickly indeed.  If you want to book in for a specific week it may well be worthwhile emailing Chris@hamilton-house.com sooner rather than later to secure the slot you want.

If you have any questions please do call 01536 399 000, but please note that we cannot accept bookings on the phone – we do need them in writing.

Tony Attwood



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Show me the results before I pay

 

 

Payment by results advertising to teachers takes a further step forward

Selling products and services to schools without actually paying for the advertising is a particularly attractive proposition – especially if you have just spent most of your capital on developing the business and getting your product to market.

In essence the approach is simple – you provide us with an advert for a product aimed at teachers; we then send out the advert by email, and you pay us a commission at an agreed rate on each sale you get.

Quite simply, if there are no sales, you don’t pay.

All that is very simple and very straightforward.  But it comes with one problem: what actually does happen if you get very few or indeed no sales?

Now if you have read my ramblings on the subject of selling to schools in the past you will know that I hold the view that there are three fundamental factors that influence how many orders a product will get.  These are:

  1. The product or service itself, and whether teachers are willing to pay the price you are charging
  2. The list that is used to reach these teachers
  3. The way the advert is written.

If all goes well from the off, you’ll be very happy, and we’ll keep on running the advert for you. But if the advert doesn’t work – what then?

If we get to a stage where the sales are just not coming in, and if we think we can get the sales up with a better advert, we will create a completely new advert to use with your product. There won’t be any charge to you up front, but we will ask for a higher percentage payment on each sale.

Now of course nothing will happen without your say-so, so if you don’t want us to experiment with our own advertising copy, then that’s fine, we’ll stop at that point. If you do, we’ll let you know the new percentage that we require, and we’ll go ahead with the new copy.

At present we are looking to promote new products and services to secondary schools – with the exception of items aimed at heads and deputy heads.  Unfortunately we have no further vacancies for products aimed at teachers in primary schools.

If you have a product you think we can sell, on a payment by results basis, please do send the details of the product or service to Stephen@hamilton-house.com

Tony Attwood
Hamilton House Mailings Ltd
 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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How to get more sales from each advert


What is the most effective way of increasing the return on each advert you create?

Over the years advertising to teachers has effectively become stuck in a groove.  A groove in which companies that provide stuff tell teachers that they provide stuff.  They go on and on providing stuff, until the teachers show that they have had enough and start buying from someone else.

Yet, despite this, many firms go on advertising to schools in the same way, year after year. 

Which is odd, because everyone knows that schools have changed. And yet the style of advertising hasn’t changed. 

Now there can be a very good reason given for going on and on writing in the same style this year as you did last year, and the year before.  That reason is summarised in the phrase, “if it ain’t broke don’t fix it.”

And in advertising there is a great temptation, of course, to obey this dictum, for when your advertising is bringing in the goods there’s really no reason to want to change it.

Now there are two problems with this.

The first is that repeating the same, or a similar style of advertising, not only reduces sales in the end, it also reduces the impact that your company has on the market.  For just as teachers can guess what your next advert will look like, so can your competitors.

While the chances are that most of your competitors are also following the “if it ain’t broke” dictum, there will always be one or two that are experimenting with alternatives.  And so, when teachers get to the stage that they feel that they want a change, one or two of your competitors will be there ready to take up the slack.

However. this issue of opposing the “if it ain’t broke” approach and changing the advertising before it loses its appeal, does not mean that you need to alter the entire look and feel of each advert.

Not at all.  What you should do is introduce some variety into your advertising as you go along marketing’s merry way.  Ideally you need to find something that makes them say, “wow!”

That “wow” can be a new product or it can be a new approach to your advertising.  Either way it really does make them take note.

To give an example from the Hamilton House approach – a lot of our advertising takes the form of articles like this which are sent out by email and placed on our three blogs. 

But we also throw in what is (I am told) called in cricketing parlance, a googly.  At present, our googly is thrown towards the end of each week on the Direct Marketing Secrets blog where we run a story from the infamous Toppled Bollard public house.  

These tales are not to everyone’s taste, but since we started the current series about six weeks ago, the readership of the DMS blog has gone up about 35%.

If you’ve not seen the blog you might want to visit the most miserable village in England or consider the Bollard’s regulars’ attempt to evolve a new way to grab attention.

When we dropped the series a few years ago we replaced it with reviews of two or three real life and fairly appalling email adverts each week.  “How to be very silly” was an example.  If you want to see more, just go back from that point on the blog.

What I am trying to say is that our style (lots of text, analyses, and some rather freaky humour) stays the same, but we do make changes as we go.  Our approach is the same, but each email and blog entry is different.

Yes we see our competitors copy us, but by the time they do we have usually moved on to somewhere new.  Somewhere still very “Hamilton House” but just that bit different from before.

Thus my view is that if you don’t do this – if you stay with the same style of advertising for teachers all the time (even though the products might change) - then ultimately you come unstuck.

And it is this sort of thing we try to avoid with our Velocity clients – pushing matters on while retaining the recognisable approach of the company.

In essence, the advertising is like a fast flowing river.  The boat stays the same, the way downstream is always the same, but what is on the shoreline changes.  (I thought that was quite profound and rather Taoist when I dreamed it up, but now I’m not at all sure.)

If you would like to know more about Velocity, and how we can develop your advertising over time, please do call 01536 399 000. Or please do visit www.velocity.ac  It’s mostly harmless.

Tony Attwood



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Making generic emails far more effective


Most firms get fairly poor results when using generic email addresses.  But this needn’t be the case. 

For innovative advertisers one of the great advantages of the current state of marketing to schools is that most firms attempting to sell to teachers produce fairly poor adverts. 

Such adverts tend to be written in a style that maybe used to be appropriate but isn’t any more, announcing the product or service, detailing the features, and using oft-repeated terminology without any attempt to consider the world from the teacher’s point of view.

What this means is that nothing is done to answer the teachers' two most commonly asked  questions: “Why should I buy this?” and “Why should I buy this from you?” And even when these are answered, they tend to be answered in a rather boring and uninspiring manner. 

But for firms willing to approach the adverts in a more positive up-to-date way the continuance of this old approach can be used to their advantage.

Nowhere is this more true than with the generic list – either when it is used as the only approach made to schools or when it is supplied free of charge to firms using the more responsive personal email lists.  (Details of this free use of the generic list below.)

The particular problem the generic list faces is that if you send out adverts which are written in the run-of-the-mill standard approach the school administrator (who is asked to forward the advert to the appropriate person) will think, “we’ve got that” and not bother to pass the advert on.

So here, as much as anywhere, it really is vital to create a level of interest at once – a level of interest which will first encourage the administrator to forward the email, and then second, get the teacher to whom the advert is being forwarded to read the advert and take action.

This can best be done by going straight into a headline that is written in the form of an interesting question, such as “What is the most effective way of taking students from Grade D to C at Music GCSE?” or whatever is appropriate for your product.

It is clearly an interesting question and clearly a question that cannot be answered by “we’ve got one”, so it tends to get forwarded by the administrator.

The other point with generic emails when sending out adverts is that it is never a good idea to send similar looking adverts each time because again, the school administrator can easily say, “we’ve had one of these already” and so delete the email.

One should always have a new headline and ensure that, at the very least, the first two paragraphs are quite different.

An alternative approach recognises that the generic list is an ideal way of gathering the email addresses of people seriously interested in your line of business by offering a free resource. 

The cheapest thing you can offer which still has a high perceived value is a report. When Hamilton House offered a free report on Theatre in Education companies to Heads of Drama in secondary schools no less than 7% of the list replied by email (as required) seeking the report. 

You can then use that list to email out subsequent announcements direct to the teacher.

The generic list of email addresses is available on a CD Rom for £49.95.  All you need is a way to send these out (or indeed you can ask Hamilton House to do it) and you will have a marketing campaign running.

If you are using our personal email address lists then, upon request and free of charge, we will forward to you the generic email addresses of the schools where we don’t have the personal email.  You can then email these people via the school administrator without cost.

There are more details of the generic email list on http://www.emails.gs/generic.html or you can call 01536 399 000.

If you would like to know more about successful forms of writing emails which are not used by most companies, these are covered on our Direct Marketing Secrets blog on www.blog.hamilton-house.com  

Tony Attwood



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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One medium good, two media better, three...

 

 

What is the easiest way to enhance the response rate you’ll get to a schools' advert – without spending extra money?

In case that sounds like a bit of a trick question, a sort of “spend lots more with us and we’ll show you how” advert, then rest assured, it isn’t like that at all.

There really is a dead simple way to enhance the response rates you can get to a promotion – and that is to do the promotion through two different media.

“Ah, but…” I hear you say, “surely that will cost me more?”  And yes normally it will.  But in April it won’t because in April we have the option of using two separate media (the post and email) for the price of one.

In short, and to stop beating about the proverbial thicket, if you undertake a shared postal mailing to secondary schools on 25 April, we will also give you a free email campaign to any of our secondary school personal email lists (with the exception of the lists of headteachers and deputy heads).

For the shared postal campaign all you have to do is provide us with 5000 leaflets – ideally with the title of the teacher written top right (eg Attn: The Head of Maths). We’ll send them out to schools with materials from other organisations.

You can also include two items in the shared mailing – the cost for one leaflet is £435 or under 9p per school.  If you enclose two leaflets (and they don’t have to be to the same teacher) the cost is £560 or 5.6p per leaflet per school.  That price includes postage, packing and everything else.  The only extra charge is VAT, and a weight charge if your leaflet/s weigh over 15g.

After that you can book in to use one of our personal email lists of teachers with any advert. It doesn’t have to be the same advert or even to the same teacher – you just give us the text, or an HTML, and the email will be sent out.

And even then it is not finished, because we will also put your email advert on www.ukeducationnews.co.uk To see how that site works (and why it is so popular with teachers) it is best to take a look at the site, but the key points are, this listing is quite free, and the average item posted there gets clicked on by around 700 users of the site.

The number of spaces in the promotion on April 25 is limited, and indeed we’ve already sold some of the allocation, so it is worth booking sooner rather than later.  You’ll need to email Chris@hamilton-house.com saying you want to be in the shared mailing, and saying if you want to put in one or two leaflets.

Then you will need to deliver leaflets by 17 April.  Do please note that there is no leeway on this at all because we must post the pack on the designated day.

More information…

  • There is more information on shared mailings and how they work at www.shared.org.uk
  • In terms of the design and layout of the shared mailing leaflet there are some helpful thoughts on http://www.goodad.co.uk/?p=1132
  • For the choice of personal email lists from which you can select one list for your email promotion please take a peek at http://www.emails.gs/Secondarynamedlist.html
  • For a sample of a shared mailing pack, (or indeed with any other queries) please call 01536 399000 and we’ll send you one.

Tony Attwood
Hamilton House Mailings Ltd
 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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I've got no money for advertising


How to advertise to schools when there is no money in the marketing budget

One of the key things that we all have to do when running any business is have a clear plan of how people are going to find out about our product or service and then be persuaded to buy. Clearly you have to do something or else there will be no sales.

But advertising can be expensive. So what is to be done?

Let’s assume you make £20 each time you make your average sale. Now the question is not “I’ve got no money for advertising” but rather, “I know that if I spend £15 on advertising and I make one sale, I am making a profit.” 

This is the vital information you must have – and yet quite a few companies don’t have this figure to hand when they think about advertising. 

Of course, at this stage there is no guarantee that you will get £20 worth of sales every time you spend £15, any more than there is any guarantee that teachers will actually want to buy your product when you advertise (even if they said that they wanted it, when you did the original research).

So what one therefore has to do is to do is ask these two questions…

a) What media looks most likely to bring in the best results for my product?

b) How much am I willing to invest in my experimentation?

Looking at point a) the answer has been given to some degree in an earlier article in which I set out some of the answers. 

What that table shows is that generally speaking, the more you spend the more sales you get back.  

Now you might well be tempted at this point to go for the cheapest to minimise the risk, but there is a risk with this approach in that if you get no sales, you don’t really know if it is the advert you have written, the product, the medium itself, or the pricing that has failed.

Thus my own answer, with selling products to schools is to do this:

First I would undertake a trial run using a solo postal campaign to maybe 300 schools chosen at random (definitely not chosen by county). The cost will be £150 or so, and most campaigns bring something back in, unless the leaflet really is poorly produced. Even if you only get a few sales and retrieve, say, £100 in profit, you have learned a lot for a fairly modest cost.

Now to help you with this venture, Hamilton House has a free service in which you can send a copy of your advert and free of charge we’ll give you a review of it and let you know of any changes we’d suggest. Just email a copy of the advert to Chris@hamilton-house.com with a request for a confidential review.

And incidentally, while reporting on the review we’ll talk through exactly how many test leaflets you should send out – it all depends on the level of profit of each sale.

Second, if possible I would try an advert using the Education Management News email system which is described here. The benefits are that you don’t have to write or design your own copy – just send us a draft of what you want to say – and this service has the best response of all email services.

What’s more, for your first use of this service we’ll give you a 30% discount, and we will also (each time you use the service) give you a free listing on www.ukeducationnews.co.uk, the rolling news service, which normally results in another 700 people reading your advertisement.

Plus you will get a free listing on at least one of our other main educational websites (please call 01536 399 000 for details).

Finally, I would make sure that I am running a blog and writing articles at the very, very least once a week, and in fact once a day if possible. You can, of course, set up a blog yourself for next to nothing, or if you wish you can talk to Hamilton House about it.

Blogs bring in a huge level of readership. The blogs run from the Hamilton House office get from 25,000 to 750,000 visits a month – and we started them all from scratch. There is more about running blogs here.

So there we have it. It is not a question of not having any money, but rather deciding how much you are going to risk in your experimentation. I believe that the amount you risk can be quite modest, and you can still make progress.

But if you think that these ideas might not be right for you, please do call 01536 399 000, and we’ll try to come up with something more suitable.

Tony Attwood



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Solo postal mailings at a discount

 

 

Solo postal mailings that we prepare in April will be cheaper – even if you don’t want the items posted until May.

During the schools’ Christmas, Easter and Summer breaks we regularly run a special offer in which, if we are able to prepare your postal campaign during the holiday month, we offer a reduction of 20% on the envelopes, labels and labour.

For Easter 2014, this applies to all work undertaken on solo postal mailings during April.

Now that doesn’t mean that you have to have your post sent out during April – all we want to do is complete the preparation of the mailing in our warehouses during April.  We can send your promotion out at any time before 31 May.

The discount is always 20% on the envelopes, addresses and labour - irrespective of how many items you mail. To give an idea of how much this might be, on a typical mailing to 5000 schools the cost of the envelope, labour and address label will reduce by almost £200.

Of course, you don’t have to mail 5000 schools. One approach that is being used increasingly is the sending out of postal promotions to schools that are not reached through personal emails.

Indeed, if you email one of our personal email lists of teachers (reaching, for example, the personal email address in the school of all the heads of music or all the special needs teachers) and use the post to reach the schools that we can’t reach via the email, we’ll discount the use of the email list too. 

And here’s a rarity: the April discount and the email + post discount can be combined.  Do call for details if you are interested in both promotions.

So if you want to run an email campaign to any of our personal email lists at any time between now and the end of May and you want to do a postal campaign to the schools not reached by the email campaign there is a discount.  

And if we can undertake the postal work during April, there’s an even bigger discount.

The main thing to do is to let us know that you are interested in the April preparation discount as soon as possible.  Our aim is to keep our warehouse busy at this time – but we don’t want to overload it.  So it is first come first served on this.

If you are interested please do call 01536 399 000.

Tony Attwood
Hamilton House Mailings Ltd
 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Free advertising of your school workshops

 

 

If you run any workshops in schools, you can advertise them free of charge with Hamilton House

The School Procurement Site (www.top5.org.uk) contains listings of around 1000 firms and organisations that provide services to schools divided into around 100 categories.

We are now launching a new category on the site, workshops, and we are currently accepting listings in the category free of charge. Adverts announcing the new category will be sent to schools in the coming weeks.

The new “Workshops” category is intended for any individual or company that goes into schools and undertakes work with groups of pupils and students. This work might take the form of story telling, circus skills, dance, motivational activities, forensic science, entrepreneurship, drumming and other musical experiences, etc.

The only requirement we have is that the experience for the pupils and students is interactive, rather than being a performance.

The free listing will contain up to 30 words of text explaining what you do. This can be followed by a note of which areas you work in, followed by the name and address of the company, and then its email address and website.

The free entry can be sent to us at any time up to 30 April. After that our normal charges will apply – although as always, if you buy into any of the main Hamilton House services such as emailing, postal direct mail, etc, you will be able to have an expanded entry here free of charge, along with entries on www.ukeducationnews.co.uk and the other sites we run.

To submit your free entry please send it as a Word file attached to an email, with the information set out in the following order:

  • Title of workshop*
  • Company name and address
  • Area of the country covered
  • Phone
  • Email
  • Website

* You can include either the title of a specific workshop or a generic title which reveals the type of workshops you offer.

Please email your free entry to Chris@hamilton-house.com with the phrase Workshop Free Listing in the subject line. 

If you have any enquiries please do call 01536 399 000.

Tony Attwood
Hamilton House Mailings Ltd
 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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New Head Teachers started in January

 

 

New Head Teachers started in January

We have a list of all those headteachers who joined new schools in January.

Experience shows that many of them take a little while to settle in and get the feel of their new school before spending money - and indeed most of them tend to take very little time off at Easter, using the time to catch up on all the issues that have arisen during their first term.

In all there are 180 new headteachers.  121 are in primary schools, 54 are in secondary schools and 6 in special schools.

The list is available for 10p an address for once only use, or 30p an address for a 12 month licence.

The data includes the name of the headteacher and address of the school.  The one year licence includes this data plus the generic email address of the school and the phone number of the school.  

On both the once use and one year options there is a £7.50 set up charge.  Data supplied as file sent as an email attachment has no delivery charge.  For data sent by post there is a delivery charge.

To place an order or if you have any enquiries please do call 01536 399 000.

Tony Attwood

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.

Tony Attwood
Hamilton House Mailings Ltd
 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Postage goes up on March 31 but....

 

 

Postage goes up on 31 March, but we’re cutting our prices in April so you won’t have to pay a penny more.

Yes the cost of postage is going up again. So it is worth contemplating undertaking any postal mailing campaign that you are planning before the price rise at the end of this month.

However, if you can’t mail in March, don’t worry too much. For while the increase in the cost of postage for people who buy stamps is once again going to be 2p or 3p (depending on the service used) the increase in the cost of advertisements sent through the post will be around one half of one penny.

And better still, if you are not planning to undertake your postal campaign until April or May, although we can’t give you lower postage prices, we can reduce our own prices so that you don’t end up paying any more for your campaign.

All you have to do is let us have your material so that we can prepare it, ready to be posted, during April. It doesn’t have to go out until May – we just have to do the work in April.

If you want to undertake a postal campaign either now (to avoid the postal price increase) or with us undertaking the fulfilment at a discounted rate that removes the postage increase, please do call 01536 399 000 or email Chris@hamilton-house.com

Tony Attwood

Tony Attwood
Hamilton House Mailings Ltd
 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Who let the dogs in?


Who let the dogs in?

What do you do when 50 dogs arrive in your warehouse? Pick, pack and despatch them, of course.

Last week we welcomed nearly fifty pottery dogs into our warehouse, each of them one meter high. 

They probably ranked among the more unusual items that Hamilton House has been asked to pick and pack and despatch; other items we have handled include caps, t-shirts and exhibition stands, but most commonly our warehouse is a temporary respository of books, CDs and leaflets.

Have you considered what more you could do if you did not have to pick and pack yourself?

There would be more time for creative work, product development, and selling; there would be no more ordering of packaging materials, no more postal collections to arrange; and, of course, you would have all that extra space to either work with or dispense with.

We are usually able to pick, pack and post within the charge levied by suppliers on their customers for postage and packaging. Prices can be as low as £1.95 plus postage per item, and it can be possible to reduce your postage cost below the standard rate using the various contracts that Hamilton House has in place.

Furthermore, if you are interested in freeing up even more of your precious time by handing over some of your routine office work, Hamilton House can also provide a full order-taking, invoice and credit control service - we can, in effect, become your virtual office.

If you would like to explore the cost of despatching your products please do contact me on 01536 399000 or e-mail Stephen@hamilton-house.com No barking dogs, I promise.

Stephen Mister
Managing Director



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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The most responsive email lists of teachers

 

 

There is one type of email list of teachers that brings in many more responses than any other.

Of all the different types of email lists of teachers that there are, the most responsive by far are the subscription lists.

This is because subscription lists are gathered in a very different way from opt-in and generic lists, for these are the lists in which the teacher has to send in an email asking to be on the list.

Because building the list takes a lot more effort there are very few subscription email lists of teachers around – but where you can find them they really can bring in results.  This is not least because once a teacher has actively subscribed to a weekly new service, he/she is inevitably very likely to read the email.

We’ve been running a series of weekly subscription emails to teachers for some five years now, under the name Education Management News. There are 10 different editions, each covering a different area of education.

In addition to our own weekly email, we also send out (on a separate day) an email featuring one particular product or service that the teacher will be interested in.

You can have your product or service selected as our review item just by calling 01536 399 000 and booking in a slot. 

All you need to do is book in the list and the date you want (see below) and supply us with the relevant information in a Word document. We may re-write it to make it fit the editorial style of Education Management News and then send it back to you for approval. The charge is 14p per subscriber reached (although there are discounts for first time users).

The editions of Education Management News are aimed at the following people and/or topics:

  • Senior managers in secondary schools
  • Senior managers in primary schools
  • School marketing and PR managers
  • Heads of careers and heads of sixth form
  • Administrators, bursars and school business managers
  • ICT
  • English, literacy and drama
  • School efficiency
  • Behaviour and motivation
  • PSHE
  • Special Needs
  • Sustainability and the environment.

You can see a sample of Education Management News along with other details at http://www.emails.gs/emailteachersdirect.html where you will also find the total number of subscribers in each group and details of the charges.

If you have any questions please do call 01536 399 000. 

But may I emphasise one point. We do only take one advert per week per list, so if you are looking to get your promotion out quickly it is better to call us sooner rather than later. 

Tony Attwood
Hamilton House Mailings Ltd
 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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