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How a genius taught us how to advertise to teachers


Telling teachers how to do their job rarely impresses them.  Stimulating their imagination always works better.

In 1929 the Philadelphia Saturday Evening Post published an interview with Albert Einstein.  In it he said,

“I'm enough of an artist to draw freely on my imagination, which I think is more important than knowledge. Knowledge is limited. Imagination encircles the world.”

It is a statement that I first came across when I was a student, and it is one that has stayed with me for much of my life. Indeed it has been the driving force behind the most successful of the advertisements aimed at teachers that I have written.

You see, my vision of teachers is as a group of people who feel that they know what they are doing and how to do it.  However, they also feel (and of course I am generalising like mad here) that they are under daily attack from politicians, the media, and most recently, parents.

To sum up the view of many of them, they feel that “if only everyone would let us get on with the job, schools would be in a better shape than they are now.”

Now I’m not proposing to argue in favour of or against the validity of that view – but it is a fact that I do take it as a starting point in all the adverts I write that are sent to teachers.

My point is that many teachers do believe that they know how to educate children.  But I also have to recognise that I am writing adverts to them saying, “don’t use the product you have been using, use this product” or “try changing your approach – do it this way”.

And then I have to ask, “Why should they take any notice of me?”  After all, although I was a teacher, I’m not a teacher now, and thus from the point of view expressed above, my opinion will be of limited interest to them – for they already know what to do.

My answer is simple.  I try not to tell them what to do.  Rather in my advertisements I try to offer teachers something that stimulates their imagination.  So rather than saying forcibly that “This reading scheme is a must for every literacy co-ordinator” I seek to engage them in a more informal, informative way.

In a sense this is similar to my talking to you through these short articles about how to sell to teachers.  I offer my thoughts on how it should be done, and try to put in the reasoning behind these thoughts.

So the thrust of my advertising to teachers often relates to ways of exploring possibilities – offering them something new, something different, which will allow them to be liberated from the shackles of an unseeing, misguided and politically motivated bunch of overlords.

Thus I offer them the chance to use their knowledge and imagination, suggesting that the products I advertise will give them support in their on-going venture.

Whether you are handling the whole advertising process yourself, whether you are part of the Velocity programme with Hamilton House (in which we become an integral part of your sales effort), whether you are buying our mailing services on a one-off approach, or whether you are using our “No sales, no fee” service, I do think this is the right way forward.

Become enough of an artist to draw freely on your imagination.  Treat your imagination as more important than knowledge.

Remember, “Imagination encircles the world.”

Tony Attwood

For details of all our services in terms of selling to teachers please see http://www.educationmarketing.org.uk/



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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In some schools everything does, in others nothing does


Recent survey reveals why some generic email campaigns work well while others completely fail. 

There is no doubt that the cheapest way to reach schools is through sending out emails using the schools’ generic email addresses – the one that start office@ or admin@.

Although some companies are getting good results with such promotions, until recently there has been no research into what happens when these emails arrive in the school administrator’s in-box.

Are all the emails passed on, are they all deleted, or does the administrator choose which ones to forward?

And indeed, if the latter is the case, which emails does the administrator forward?

This is quite an important point because if one can work out which emails are the most likely to be forwarded by the school administrator one can then write emails that fit that requirement and hence are most likely to make the journey all the way to the teacher.

However, in the last few weeks the School of Educational Administration and Management has undertaken research into how school administrators deal with incoming generic emails.

Following this Hamilton House has produced a report which takes the evidence from the SEAM report and relates it to the issue of emailing schools.

This report: “The effectiveness of generic emails in advertising to schoolsis available free of charge from Hamilton House Mailings. For a copy please email Chris@hamilton-house.com and write in the subject line The effectiveness of generic emails

I do hope you find the report interesting and useful reading. In the meantime, if you are interested in using generic emails to contact schools, you can purchase the Hamilton House generic list for unlimited re-use for £49.99 plus VAT.

You can also have Hamilton House undertake an email campaign for you using the generic list. The prices, including the rental of the list are…

  • To email all schools in the UK: £299
  • To email only the primary schools: £199
  • To email only the secondary schools: £149

Details are on http://www.emails.gs/generic.html 

If you have any enquiries please call 01536 399 000

Tony Attwood



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Have you tried a bit of local?


How many schools are on your doorstep?

Despite being in an age when goods can whizz from one side of the world to another at great speed, it is a fact that many companies/people still like to buy their goods and services locally, perceiving advantages in so doing. 

It can be easier to build up a solid customer/supplier relationship when face to face communication is easy to achieve, and there can be a sense of added confidence in buying from someone who has a local reputation at stake - as well as a sense of virtue in supporting local business.

In this schools are no different. and many of our customers tell us that their order book is weighted in favour of orders from schools in and around their area.

It is easy for you to target these schools using our lists from which we can extract selections which meet your criteria - whether that is to select by area, county or individual postcodes, by school type (e.g. primary or secondary), by funding (e.g. private, state, academy, free school) or even by the number of pupils on roll.

There are no minimum orders on the list, you pay 10p per address for once only use data, 30p per address for a 12 month license plus a £7.50 set up charge. The number of schools on the list depends on your chosen selection.

You can see a full range of our lists at http://www.directmail.org.uk/School_lists1.pdf or see how schools can be selected by their funding http://www.directmail.org.uk/School_lists2.pdf

And there is no need to worry about contacting schools with which you already deal as with every order we will, completely free of charge, de-dupe (by postcode) your list against our master list and take out all the schools with which you are currently working.

If you would like to see how many schools there are locally to you please call 01536 399000 or email chris@hamilton-house.com with details of which schools you would like to contact and where and we will run a count and let you know.

Stephen Mister
Managing Director



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Mail to teachers in early March for less than the price of postage


Last few spaces remaining in the final shared mailing before the end of the financial year, and with a free e-mail.

If you have any spare leaflets or you can organise a quick print of a new promotion then this is an ideal time to try to tap into the last remaining funds that school departments may have.

We have a few places remaining in our shared mailing to secondary schools so if you wish to include an insert please book now. Delivery of the leaflets is required by the 28th February.

Mailing dates for secondary schools are as follows:

To all 5000 secondary schools: 7th March – Cost £435  

Costs are based on a single insert, A4 size with a weight not exceeding 15g, If you wish to include additional inserts or have a heavier item please call 01536 399000. 

Don’t forget the free e-mail (worth £300)

We can send a free email to any of our personal email lists - the  list of lists is at http://www.emails.gs/Secondarynamedlist.html. If you wish to do this please include a text only copy of your advert and we will book it in.

In additional we will put a text-based version of your advert, free of charge, on www.ukeducationnews.co.uk – which on average will lead to another 700 teachers clicking on your headline and reading your advert.

Finally, we will also give you a free listing in any section of our school resources directory: www.top5.org.uk – a website that is widely used by teachers searching for products and services.

Please call 01536 399000 or email Chris@hamilton-house.com

Steve Mister
Hamilton House Mailings



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Building your website audience

 

 

What is the most effective way of using your website to sell more products to teachers?

If you have previously read my ramblings on direct marketing to teachers you may have noted that my view is that to maximise your advertising effectiveness you should be focussed on postal direct mail, email and the internet.

This last point – the internet – raises two particular questions which are sometimes overlooked: how to get more and more teachers to visit your website and how to get them to buy from you once you are there.

In my last article ( see http://www.blog.hamilton-house.com/2014/02/05/how-to-get-more-visitors-to-your-website/ ) I focussed on getting more teachers to your website.  Now I’ll look at how to get them to buy once they are with you.

Although this question is fundamental, it is interesting that many companies don’t really focus on this question.  And yet the answer is astonishingly simple.

First off, in order to see where you are going, it is important to distinguish the four parts of your website and make sure you are utilising each in the right way.  From that point on getting readership is, by and large, a doddle, as I’ll explain.

All websites should consist of pages that have a distinct purpose.  And this is where many websites go wrong from the off.  With each page you have to think, how will someone find this and what will engage them when they get there?  What actually happens is that some people think: we’ll have a page on product x, a page on product y, and so on.

That is ok, but it doesn’t focus on how people will find the page and how this page will help your site rise up the rankings.  To do this we need to dig a little deeper.

Typically websites have four types of pages:

  • The home page – in which you set out what’s on your website, or give an overview of what your company does (see www.hamilton-house.com for example)
  • The information pages which carry the details of individual products or services.  These are the equivalent of the pages in a sales catalogue.  So on our site which details our email services to schools we have information pages listing all the different types of email lists of teachers we have and the way in which our services work.  See for example http://www.emails.gs/Secondarynamedlist.html
  • The landing pages.  When you write an email advert you will want to send a customer to a web page.  By far the best approach is to send them to a page specifically written to go with that email advert.   Generally the email advert contains the benefits the customer will get from the product or service while the landing page contains the features and the ordering details.

    It is a very bad move to put the same information on both the email and the landing page – although one sees it very often.  To show how it should be done you might imagine an article in which I consider how to write emails advertising products to teachers.  In such a piece I might link to  http://www.emails.gs/email.html which has an example of an actual advert that follows the approach I advocate.
  • The blog.  This is where you place your regular articles about what you do.  If you are regularly writing informative, conversational emails and sales letters, then you can place all of these on your blog.  By way of example this article starts out its life as an email, and then turns up on our blog at www.blog.educationmarketing.org.uk

If you really want to maximise the effectiveness of your marketing you do need an effective website that:

      a)  incorporates a blog

      b)  has the pages divided clearly according to their purpose

      c)  links well with your email advertising

      d)  rises inexorably up the rankings.

If you would like to consider any of these points with Hamilton House please do call 01536 399 000. Alternatively please drop a line to Chris@hamilton-house.com and direct us to your website, and we’ll call you back with some thoughts.  No charge, no obligation.  We’re just awfully nice people.

Tony Attwood

Tony Attwood
Hamilton House Mailings Ltd
 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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How to get more visitors to your website


 Thousands of firms claim to be able to take your website up the Google rankings.  We’ve done it, without them.  Here’s how...

What is the most cost effective of getting your website to the top of the Google rankings in relation to your subject matter?

Many, many firms claim they can do it, and if you approach them will suggest you give them a lot of money for them to do it for you.

But in reality you don’t need such firms, and you don’t need to spend a fortune, because taking a website up the rankings is nowhere near as difficult as you might imagine.

What you need to understand from the start is that Google changes the way it sorts websites in relation to searches, month by month.  But underlying all these changes is a desire on the part of Google to give precedence to sites that provide good information in relation to queries.

Which tells you most of what you need to know. You need to produce a site that is populated with lots of articles about your subject area.  Not just articles about your product or service, but helpful background information too.

The only other thing you need is legitimate links to your site from other sites that are focussed on the same sort of issue.

Hamilton House has been working on this issue for over 15 years, and as a result we have generated knowledge on site rankings in relation to the 130 websites we own and operate.

As one example, type the single word “dyscalculia” into Google’s search box, you’ll get around 700,000 results. The site that normally sits at number three on the first page is www.dyscalculia.me.uk – a site that Hamilton House developed and runs for our subsidiary, the Dyscalculia Centre.

Moving to a totally different universe, if you typed in the phrase Arsenal News you will turn up about 317 million hits (honest!).  On page two of the 15 million or so pages Google takes to list these entries, you’ll find one of the websites we have developed – Untold Arsenal.  It is currently (as I write), residing at position 19 – out of 317,000,000.  (www.blog.emiratesstadium.info if you really want to know.)

I won’t bore you with lists of other sites we’ve developed, but here instead are the ways we’ve worked to get these high rankings.

First off, it is vital that you write lots of highly informative and interesting articles – articles that people interested in your subject area will genuinely want to read.

As you can see with  www.dyscalculia.me.uk we have put a range of articles on our website. That’s one way to do it.  The other way – and particularly helpful if you want to write quite a lot of articles over time is to develop a blog – such as Untold Arsenal.

If you are not sure what a blog looks like you might like and you really don’t fancy going to a football site take a look at www.blog.hamilton-house.com – just scroll down the page and you’ll see our latest article, and then the previous, and then the previous…  You’ll also find an index to some of the recent articles on the right side, and quite importantly, some links to other sites we have developed.

There are many different ways of setting a blog up – if you want to see something radically different take a look at www.blog.emiratesstadium.info – our blog that gets around 750,000 visits a month.

Ideally write one piece a day if you can – but if you can’t then try for one every other day.  And if you feel that in your product area the whole thing is impossible, send a note to Chris@hamilton-house.com including a link to your website, and a note saying “I bet you can’t find much to write about this” and we’ll take up the challenge and come back to you with a whole range of subjects you could write about.

Of course one day we will be defeated – but so far we’ve been able to develop quite a list of topics that could be the basis for a blog.

So, the first step is to set up a blog.  If you are not sure how to do this, we can certainly help you.  There are details on http://www.hamilton-house.com/blogs

Now the next thing to do is to get links that go to your site, from different sites. These have to be genuine links related to your subject matter (otherwise Google gets upset and can relegate you down the rankings), but if you are publishing a blog about educational products or services we can help.

What we can do is give you links from a variety of different education websites.  There are details on http://www.top5.org.uk/Suppliers.html  The links won’t just be links stuck in the side of the website, but will be included within an article that you can give us which we will publish.

If you just ask us to do this, the price can be as little as £49.99 for a couple of months.  But if you are a regular contract customer of ours, the service is free, as part of your contract.  Do call 01536 399 000 for details.

These links will not only drive traffic to your site, they will also help you start the journey up the rankings.  As that happens people searching for key phrases that turn up in your articles will find you on Google, and that will take you up the rankings also.

As I have said before, many firms ignore the issues surrounding websites and blogs, and instead focus on emails and post, and I really think that is a mistake.

In the next article I’ll focus on how you should lay out your website for maximum effect.

Tony Attwood
Hamilton House Mailings



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Mail to teachers in early March for less than the price of postage


This is when local authority schools are looking to use up any left-over money. We believe it is a good time to mail.

The beginning of April sees the end of the financial year for around 2500 secondary schools and some 20,000 primary schools. Many will have some money left over that cannot be carried forward into the next year so this is an ideal time to contact them.

Our early March shared mailings (in which your leaflet travels to schools in a pack with about 10 items from other suppliers) are designed to arrive in these final few weeks of ‘use up’. Each company that puts a leaflet into one of our shared mailings will not only reach schools for far less than the cost of postage, but will also get a free personal email campaign and some free on-line listings.

If you have never seen a shared mailing pack please do call 01536 399 000 and we’ll send you a copy of a past pack.

Early March mailing dates and costs are as follows:

  • To all 5000 secondary schools: 7th March – Cost £435  
  • To the 5000 largest primary schools: 5th March – Cost £465
  • To the 10000 largest primary schools: 5th March - £795
  • To all 24000 primary schools:  5th March - £1625

Costs are based on a single insert, A4 size with a weight not exceeding 15g, If you wish to include additional inserts or have a heavier item please call 01536 399000.  But please note that for all these mailings we need your printed material with us by 28th February at the very latest.

The free offers

First, for secondary bookings we can send a free email to any of our personal email lists - the  list of lists is at http://www.emails.gs/Secondarynamedlist.html For primary bookings we can send a generic email to all 22,000 primary schools. If you wish to do this please include a text only copy of your advert and we will book it in.

Second, we can put a text-based version of your advert, free of charge, on www.ukeducationnews.co.uk – which on average will lead to another 700 teachers clicking on your headline and reading your advert.

Third, we can also give you a free listing in any section of our school resources directory: www.top5.org.uk – a website that is widely used by teachers searching for products and services.

There is a complete set of costs, including a breakdown of the cost per leaflet, for all of these promotions on http://www.shared.org.uk/pricesdates1314.html

If you have any enquiries please call 01536 399 000 or to make a booking email Chris@hamilton-house.com

Steve Mister
Hamilton House Mailings



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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In selling to teachers, there are always choices


What is the most effective way of selling to teachers?

It may seem hard to believe, but for many years the prime way of selling to teachers was through travelling salesmen who would pitch up at the school once a term with samples of the latest textbooks.

At that time most other products were purchased through the local authority, and it was only in the 1960s that the local authorities started to release a list of their schools to commercial companies.  And even then it was on a “need to know” basis!

Now it’s all changed – for there is, as you’ll know, a huge variety of ways of selling to teachers, ranging from the trade shows to shared mailings, from phone selling to websites, from email to the post…

To try to help you make sense of some of the options we have a small index of some of the latest developments and innovations on www.educationmarketing.org.uk

It is by no means comprehensive – because if it were it would run on for page after page of detail, but it does highlight a few recent developments that you may have missed or may like to have extra information on.

The index – which of course has links to articles and more information – is changed from time to time, and at the moment includes links to information on the article comparing the post, email and blogs, as means of marketing.

It also has links to ways of staying in touch with changes in the world of Academies and free schools, marketing to schools in Australia, NZ, Canada and Ireland, and a way of getting onto the major educational websites.

I do hope you find the abbreviated index helpful – and if you feel there is anything missing from it, please do let my colleague Chris Searle know, so we can add further key points to the page.  Just write to Chris@hamilton-house.com

And of course if you would like to know more about any of the subjects on the Education Marketing index page, please do call 01536 399 000.

Tony Attwood



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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How to sell to schools: the analysis


From the dates of the financial years of different schools, to testing campaigns before you run them – it’s all in one report.

In selling to schools, as in every other business, there are questions.  Questions about the different ways of advertising to teachers, how to test if a campaign is going to work, the ways of using websites and landing pages, and so on.

The report “How to sell to schools” from Hamilton House, takes you through these questions and, rather helpfully, provides the answers too.

Originally called in its earlier editions “When to sell to schools”, the report has been developed over the years to take in a wider range of topics. 

But, because I know that large reports can be a pain to print out and might never get read, we’ve kept the whole thing down to just ten pages.

What’s more, the report comes with a bonus – because if there is a topic in relation to selling to schools that we have not answered, you can just phone, email, fax or write a letter, and we’ll get you that information.

Finally, just in case you think that the report must cost you a few pennies, it doesn’t.  It is free.  All you have to do is email Chris@Hamilton-house.com and a copy will be emailed back to you.

Tony Attwood



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Email heads of department at their personal e-mail during half term for only £99


Email heads of department at their personal e-mail
during half term for only £99

During the February half term (w/c 17th) we are offering each of our secondary school personal email lists at £99 plus VAT per list.  These are lists of teachers and managers at their own personal email address (an address such as J.Smith@myschool).  They are not generic lists (such as office@myschool, etc, etc).

As an added bonus, not all schools are on half term during this particular week so you will be reaching some schools during their normal term time.

To keep things simple our charge is £99 irrespective of the size of the list - but as always with such offers there are a few special points to note.

First off we have a strict limit of four emails going to each list per week, and once we reach that number of bookings for any particular teacher that’s the end. Some slots have already been booked for our Velocity customers so if you want a place it will be worthwhile booking in as fast as possible.

Second, if you want to reserve a place, the booking must be made by email (Sales@hamilton-house.com) or fax 01536 399 012.

Third, your booking will be for some time during the week – we can’t give a specific date.

Fourth, we need the email copy by Thursday 13 February. This should be supplied either as an HTML file or a Word file.  If it is a word file it cannot include any illustrations and must be text only.

Finally, please do note that, as said above, this offer is just for our secondary school personal email lists.  You can find a complete list of lists on http://www.emails.gs/Secondarynamedlist.html

And finally, finally, the usual boring statement that says that this discounted price can’t be combined with any other discount.

Any questions – please do call 01536 399 000. 

Tony Attwood
Hamilton House Mailings Ltd 



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Sometimes it is just a case of a good idea


The way to stay in touch with teachers,
24 hours a day

One of the best ideas I have had in recent years can be seen at www.UKEducationNews.co.uk  

Even if it didn’t have a big audience I’d still like it as an idea simply because I use it every day. 

It is a rolling news service that picks up stories on education in general and schooling in particular as they appear on the BBC, the national press and in specialist publications.

It is linked to a lot of school websites, and large number of teachers read it regularly. 

In fact they do more than read it – our figures show that the average amount of time that a reader spends on the site is an astonishing 33 minutes. This confirms the notion that readers click onto an article, have a look round the site, find another article and so on.

For the past year or so we’ve been giving all our email and postal customers the chance to have their advert run as a news story without charge.  In fact, if you work your way down the list of articles you will find some adverts of this type.

Now we are offering this to all companies. If you would like to be listed on UK Education News you can be, either on its own or as part of our complete package of educational websites.

There are details of the whole package approach – which is remarkably low price considering the exposure you get – at http://www.top5.org.uk/Suppliers.html

If you would like to have just one advert placed as a news story on the rolling news service it will be £25.00   Please call Chris on 01536 399 000 for details.

And even if you don’t use the site as an advertising medium I do hope you do find it useful as a way of keeping up with educational news.

Tony Attwood



 

 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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Personal email lists at a discount

 

 

The three ways of using the powerful personal email lists of teachers – while paying less than the list price

Approaching teachers via their personal email addresses within the schools is one of the most effective methods of advertising to teachers.

Of late it has been made even more effective – a matter that I will come to in just a moment.   But first I’d like to dwell for a second or two on the regular discounts that are available.

There are three main discounts that we have:

First, there is the first time user discount of 30%.  If you haven’t used our personal email lists before, that discount is available for you – please just ask.

Second there is the discount for being flexible.  If you don’t specify which week you want the email to go out, but instead allow us to choose any of the next three weeks of term time to send out your email, and if you are able to pay up front, there is a discount of 50%.  

There is one other issue with stand by option, however, which I must mention, and that is that it is not available on every list.  All of our personal email lists are limited in their use (to stop teachers feeling they are being sent too much) and where we have a list that is approaching the maximum allowable use, stand by service is not available for that list.

As with all our services the best approach is to phone 01536 399 000 and check which lists are available at the 50% stand by discount.

Finally there is the special discount rate – also of 50%- which applies in school holidays, both half term and during the Easter, Summer and Christmas holidays.  Many teachers still access their personal school emails during this time, using mobile devices to read them at home, and will read through the few notices that they do get. Obviously you can choose when during the holiday period you want the advert to be sent – and I can add that this service is available on all lists.

There is one final point to note.  You’ll probably have realised that if you took all three discounts together that would mean we would end up paying you. I’m sorry to say we’ve tumbled that ruse, and the rule is that discounts can’t be combined.  I’d like to offer that, but can’t actually afford it.

But what I can offer is our bonus - a free listing on UK Education News (www.ukeducationnews.co.uk) for each advert we run, whether it is a discount advert or not.  All you have to do is provide us with a text only copy of your advert and we’ll run it. On average this will result in another 700 people reading the advert.

And to clarify this point, that means 700 people who see the headline and choose to click through to the advert because they find it of interest.  (So giving us a really good, attractive headline for the UK Education News listing is really important.)

A full list of our personal email lists is shown on our email web site as follows:

If you have any enquiries or want to make a booking please email Chris@hamilton-house.com or call 01536 399 000.

Tony Attwood

Tony Attwood
Hamilton House Mailings Ltd
 

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.




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