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One medium good, two media better, three...



What is the easiest way to enhance the response rate you’ll get to a schools' advert – without spending extra money?

In case that sounds like a bit of a trick question, a sort of “spend lots more with us and we’ll show you how” advert, then rest assured, it isn’t like that at all.

There really is a dead simple way to enhance the response rates you can get to a promotion – and that is to do the promotion through two different media.

“Ah, but…” I hear you say, “surely that will cost me more?”  And yes normally it will.  But in April it won’t because in April we have the option of using two separate media (the post and email) for the price of one.

In short, and to stop beating about the proverbial thicket, if you undertake a shared postal mailing to secondary schools on 25 April, we will also give you a free email campaign to any of our secondary school personal email lists (with the exception of the lists of headteachers and deputy heads).

For the shared postal campaign all you have to do is provide us with 5000 leaflets – ideally with the title of the teacher written top right (eg Attn: The Head of Maths). We’ll send them out to schools with materials from other organisations.

You can also include two items in the shared mailing – the cost for one leaflet is £435 or under 9p per school.  If you enclose two leaflets (and they don’t have to be to the same teacher) the cost is £560 or 5.6p per leaflet per school.  That price includes postage, packing and everything else.  The only extra charge is VAT, and a weight charge if your leaflet/s weigh over 15g.

After that you can book in to use one of our personal email lists of teachers with any advert. It doesn’t have to be the same advert or even to the same teacher – you just give us the text, or an HTML, and the email will be sent out.

And even then it is not finished, because we will also put your email advert on www.ukeducationnews.co.uk To see how that site works (and why it is so popular with teachers) it is best to take a look at the site, but the key points are, this listing is quite free, and the average item posted there gets clicked on by around 700 users of the site.

The number of spaces in the promotion on April 25 is limited, and indeed we’ve already sold some of the allocation, so it is worth booking sooner rather than later.  You’ll need to email Chris@hamilton-house.com saying you want to be in the shared mailing, and saying if you want to put in one or two leaflets.

Then you will need to deliver leaflets by 17 April.  Do please note that there is no leeway on this at all because we must post the pack on the designated day.

More information…

  • There is more information on shared mailings and how they work at www.shared.org.uk
  • In terms of the design and layout of the shared mailing leaflet there are some helpful thoughts on http://www.goodad.co.uk/?p=1132
  • For the choice of personal email lists from which you can select one list for your email promotion please take a peek at http://www.emails.gs/Secondarynamedlist.html
  • For a sample of a shared mailing pack, (or indeed with any other queries) please call 01536 399000 and we’ll send you one.

Tony Attwood
Hamilton House Mailings Ltd

We work hard to ensure that you only receive emails that are relevant to you delivered to your email address.  If you would prefer to receive emails at a different or additional address or if you have any other comments please let us know by replying to this email.  If you do not wish to receive further emails from us please click on this link  If you choose not to do this we will take it that you are willing to receive emails from us until such time as you indicate that your preferences have changed.

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