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In selling to teachers, there are always choices

What is the most effective way of selling to teachers?

It may seem hard to believe, but for many years the prime way of selling to teachers was through travelling salesmen who would pitch up at the school once a term with samples of the latest textbooks.

At that time most other products were purchased through the local authority, and it was only in the 1960s that the local authorities started to release a list of their schools to commercial companies.  And even then it was on a “need to know” basis!

Now it’s all changed – for there is, as you’ll know, a huge variety of ways of selling to teachers, ranging from the trade shows to shared mailings, from phone selling to websites, from email to the post…

To try to help you make sense of some of the options we have a small index of some of the latest developments and innovations on www.educationmarketing.org.uk

It is by no means comprehensive – because if it were it would run on for page after page of detail, but it does highlight a few recent developments that you may have missed or may like to have extra information on.

The index – which of course has links to articles and more information – is changed from time to time, and at the moment includes links to information on the article comparing the post, email and blogs, as means of marketing.

It also has links to ways of staying in touch with changes in the world of Academies and free schools, marketing to schools in Australia, NZ, Canada and Ireland, and a way of getting onto the major educational websites.

I do hope you find the abbreviated index helpful – and if you feel there is anything missing from it, please do let my colleague Chris Searle know, so we can add further key points to the page.  Just write to Chris@hamilton-house.com

And of course if you would like to know more about any of the subjects on the Education Marketing index page, please do call 01536 399 000.

Tony Attwood



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